The Role of International Marketing Posted on by Michael Czinkota International Marketing has never been more important or more powerful as world trade has increased exponentially in the past several decades.
History and Contemporary Behavior 3.
History is Subjective 4. Manifest Destiny and Monroe Doctrine 5. Geography and Global Markets 6. Products and Marketing 7. Dynamics of Global Population Trends 8. Trade Routes and Industrialization Understanding the geography and history of a country can help a marketer have a better appreciation for many of the characteristics of its culture.
A culture of a people evolves in response to the environment which it confronts. It is important for a marketer to understand that geography plays an important role in the economy of a country and its marketing system. Involved in this study are climate, topography, and population. International marketing seeks out the whole world as its marketplace.
As an example, a producer selling machinery in the tropics would have to realize that special protection is needed to keep a machine running properly in hot and humid climates.
One report on the global environment stressed.
Many Asian governments are drafting new regulations and strictly enforcing existing ones. A strong motivator for Asia and the rest of the world is the realization that pollution is on the verge of getting completely out of control.
The very process of controlling industrial wastes leads to another and perhaps equally critical issue: Estimates of hazardous wastes collected annually exceed million tons; the critical question is disposal that does not move the problem elsewhere.
Responsibility for cleaning up the environment does not rest solely with governments, businesses, or activist groups.
Key Propositions There is a crucial and potentially positive link between economic development and the environment The costs of inappropriate economic policies on the environment are very high Addressing environmental problems requires that poverty be reduced Economic growth must be guided by prices that incorporate environmental values Since environment problems pay no respect to borders, global and regional collaboration is sometimes needed to complement national and regional regions Natural Resources Importance of natural resources especially to manufacturing of products Supply of natural resources not endless Human labor provides the preponderance of energy in many countries Importance of oil and gas in world energy consumption Global Population Trends Important to know about current population trends because people constitute markets for various categories of goods Necessary to know about:An international market is defined geographically as a market outside the international borders of a company's country of citizenship.
A company, to the extent that it is a legally distinct entity. The Role of International Marketing Posted on January 16, by Michael Czinkota International Marketing has never been more important or more powerful as world trade has increased exponentially in the past several decades.
IMR – Lecture 2 The cultural environment of Global markets. Keywords: international marketing culture, culture importance marketing Role of Culture in International Market. Anthropology is the study of human behaviour.
Cultural anthropology examines all learned human behaviour, including social, linguistic, and family behaviours; culture encompasses the entire heritage of society transmitted orally, via literature, or . Geography and International Marketing “Geography is a study of the physical characteristics of a particular region of the earth.
Involved in this study are climate, topography, and population.
Why Geography Matters in Marketing Strategy - The Spatial Dimension to Customer Communications and Marketing. June 11, Share Sharing is Caring. Twitter; LinkedIn; the article will discuss why geography has an important role to play in providing intelligence to a series of marketing and business decisions.